Editor's Note

Dear publishers and subscribers,

Zinester's staff would like to welcome all its publishers and subscribers to Zinester's News. Thank you for staying with us all this time. It has been tough but very exciting. Many of you have been very helpful in making our service better, assisting us in tracking bugs and adding new features. We would like to thank each one of you! Your support is very important to us.

Since Zinester has been opened, a lot of things have changed. We have reviewed some of our policies and added a bunch of new features including email subscription and unsubscription functionality, new subscription methods, From and Reply-to customization, a new HTML/Plain text converter and personalization (more on this later in this issue). Much of this has been done with the help of our publishers.

If there's any feedback you'd like to send us, you are welcome. Just email us at feedback@ezinester.com.

Oh, and one more thing. If you like Zinester and want to help us in promoting it, there's one simple thing you can do. It will take only a few minutes: you can rate Zinester at the Cumuli Ezine Finder. Click directly on this link and rate Zinester (top right corner of the page). You can also leave your comments if you like. Thanks!

Editor,
Andrew Okunev

News & Announcements

Zinester's Premium Packages have been updated. Now, in addition to the standard benefits like absence of advertising and message size restrictions, Premium Services include:

1. From & Reply-to Customization.

What is it for? Take a look at this message. The standard From field for ezines delivered by Zinester is Zinester.com. To make it easier for you to distinguish this newsletter from all the others we've set it to Zinester's News. In addition to this we set our Reply-to email address to support@ezinester.com in order to track every possible response from our mailings (the default Reply-to email address is null@ezinester.com).

2. Personalization.

The word says nothing by itself. When we were creating Zinester, we decided to make the subscription process as simple as possible. Email address and password for further access to his account - that's all a subscriber needs to start working with Zinester. We even went further and created a new subscription method called "rapid" (more on this topic at the Subscription Web Forms page) - a method that does not require a new user to submit a password but assigns it automatically.

But we couldn't stand one thing - personalization. Today, when the volume of email messaging is increasing drastically, personalizing your email messages becomes a survival issue. How does a subscriber know this message was emailed to him and does not happen to be one of those spam messages? He doesn't - not unless the message is addressed directly to him and features his name and email address. In a word, personalization is vital. So, we had to add a name field to our subscription forms.

What happens if a subscriber's name is not stored in the database? A default name will be used, such as "subscriber". And another thing will happen: Zinester's subscription interface will request for a name every time this subscriber logs in to the system. Every time this field will be optional and will be filled only if one wants to. You can experiment with different forms provided by Zinester to understand what we are talking about.

Again, we want you to look at this message as an example. If your name is stored in Zinester's database (John, for example), at the beginning, in the Editor's Note column, the greeting will look like "Dear John". If your name is not stored, it will state "Dear publishers & subscribers" - that is what we chose for our default name. Names can be inserted in the subject field also.

Your subscribers' email can also be inserted. Take a look at the bottom of this message. You will see the email address you are subscribed with. And you will also see a "log in" link that will lead directly to your account at Zinester (password needed only).

Are you still wondering if you really need personalization? Take a look at our pricing page. The Basic package is only $9.99. That includes 10,000 100k messages and all the features. Whenever the package volumes are exceeded, our flexible pricing system begins to work. You will never have to pay for useless packages, but for real message volumes only.

And now, the most important part. Only in this issue of Zinester's News, we announce our Special Offer! If you purchase Zinester's Premium Services for at least a 6 months period before October 15th, you will receive 2 additional months of Premium list hosting free. You will also receive a 10% discount for purchasing a 6 months period and more if you purchase a 12 months period. To sign up for Zinester's Premium Servivces, complete this form.

Click here for more detailed information. If you have any questions, please email sales@ezinester.com.

The List Serve that Cares^TM,
Zinester.com

Editor's Choice

Zinester's Ezine Directory features only the best ezines that are distributed via our service. Every ezine listed in the Directory will be announced in one of Zinester's News issues. Click on the link to browse more free ezines.

Please enjoy today's selection! Check the boxes against the ezines you'd like to subscribe to and click "Subscribe".

Subscription Information

To subscribe to Zinester's News via our web-site click here.